About Us

We are very passionate about innovative smartphone gadgets and mobile wireless solutions.


Our Founders

Tobias Dazenko

Tobias 'Toby' Dazenko

Head of Sales

Co-founder and Head of Sales, a focused tech evangelist and serious gadgeteer. His love for all things gadgets drove him to follow the path in economics and engineering. Professional experience in the gaming industry and logistics. Winner of the IoT accelerate Berlin Innovation Award 2015.

Ulrich Ditschler

Ulrich 'Rich' Ditschler

CEO

The CEO and co-founder, a hard-core aviation enthusiast with a pilot license. Has a professional and academic background in economics and engineering, and highly experienced in product design, aerodynamics and BluetoothSmart technology. The dedication to flying starting as a young 4 year old!


Our Story

2005

The meet up.

Tobias and Ulrich meet for the first time while studying at the University of Bremen. They hit it off right away!

Ulrich Ditschler
Tobias Dazenko
2007

The idea takes root.

Their shared passion for gadgets and Internet of Things got them thinking. They wanted to control everything around them with their smart phone.

car
boat
plane
2011

The inception.

The idea didn’t not seem impossible anymore. TobyRich takes off the ground. They experiment.

TobyRich logo
2012

We speed up.

The MicroCar springs into action. The SmartPlane, the world’s first smartphone controlled plane is introduced to the market. The media started buzzing. AWARDS??

MicroCar
SmartPlane
2013

We expand.

PowerUp 3.0, Carbon Flyer and VOCCA teams up with TobyRich to create more awesome gadgets. The SmartPlane goes international.

PowerUp
Carbon Flyer
Vocca
2015

We create & innovate.

We introduced the ‘Gaming Drone’ concept on Kickstarter. It was a success. We constantly look at ways to push boundaries and create unique gadgets. The story continues!

2016

The next generation.

At IFA we present our new product portfolio: Moskito, SmartPlane Pro & SmartPlane PRO FPV. Easy to control, ultra durable and like nothing else in the market.

Impressions